I think it’s safe to say one of the first things students learn in Marketing and Advertising 101 is that one of the best ways to pull viewers in is to tug at their heartstrings. A prime example of this approach can be seen in a new commercial for Guinness beer. As I started to […]
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The Complexities of “Curing” Disabilities
I can’t count how many times I’ve been asked variations of the question: “If there was a pill that could cure your disability, would you take it?” Though the short answer is a resounding “No!” I rarely get the chance to elaborate on the complex feelings and emotions that are behind my answer. Here’s the […]